Archive for September 2013

Social media meet local journalism: two British news organisations examples

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The BBC wants to have a totally digital presence on events as they happen. The recent introduction of Local Live has this aim, using heavily social media and community management.
The experiment has been brought to life in three key cities, Derby, Birmingham and London and is just some months old. e hard. 
local project done by the other giant The Guardian was community-focused too, but it was stopped 2 years ago because financially unsustainable. 
The initiative has been presented to a Danish group of journalist. They comment: "Replicate it in our country would be hard. Social media are not used in journalism".